Say ‘elo to Eloise

A new pram that’s a joy to use and easy to choose

Parenthood is messy - but your pram doesn’t have to be

A game-changing removable storage basket

The Eloise storage basket connects with a satisfying magnetic snap. Use it for shopping, picnics, and anything else you need it to be!

Unlike other prams, where the storage basket needs to be emptied before the pram can be folded, you can simply lift the storage basket with all its contents in one action to quickly fold and stow away the pram.
Easily pack and unpack your pram without needing to bring the whole pram with you, making life easier for apartment-living and multi-storey homes.

Finally, a canopy that goes all the way

The Eloise canopy extends and retracts a full 180 degrees, so you don’t need any additional blankets, pegs, or covers to protect your child from the elements.

The canopy’s unique central axis design allows it to retract from the bottom (as normal) and the top (whaaat?), so you can have a peek at your baby from the top. The flexible design allows you to provide sun protection when the sun is behind or in front of you.
COMING SOON: Choose additional canopies to maximise your baby’s comfort in the conditions. The summer canopy provides additional airflow while still shading from the harsh sun, and the hybrid canopy provides whilst still giving the child visibility of the world.

An all-in-one seat and bassinet

We call it the ‘basseat’. It effortlessly transforms from bassinet to seat with just one frame and minimal additional fabrics, so you don’t need to buy a large and expensive bassinet just to throw it away after 6 months.

Whether your child wants to face you or face the world, Eloise has you covered. Detach and change the orientation of the seat frame with ease.

But, how small does Eloise fold?*

Eloise’s folded size is comparable to other full-size prams in its class. But with its pop-off wheels, Eloise can reduce to a folded dimension that is thinner than any full-size pram in the world. For those times when you really need the space.