Prams allow you and your family to explore the world together.

We need prams, but they take up a lot of space and can be hard to use. They have many features, attachments, and configurations which add excess and complexity to our lives.

What if our prams could create less clutter and waste?

What if there was a pram so thoughtfully designed that it simply, got out of its own way?

At the Eloise Pram project, we want to make the perfect pram.

There’s a lot of noise in the pram industry, with countless brands offering large and confusing product lineups. It’s common for brands to sell up to 10 models at once, each with multiple configuration and bundle combinations.

The industry is continuing to add more features and capabilities to prams. Despite their advances, prams haven’t got any easier to use, and they continue to be defined by their mechanical and utilitarian attributes. For an object that is there for the most tender moments of early family life, this is a missed opportunity to create something empathetic and loveable.

Our design philosophy

More with less

Parents are encouraged to buy many new products which create clutter and become waste when they are outgrown. A pram should not contribute to this excess. Eloise will save precious space in people’s lives today, and save resources for our children tomorrow.

Absolute simplicity

Buying a pram is complicated with countless products and configurations to learn and consider. We’re doing the hard work for parents by building a pram which perfectly balances size, comfort, and flexibility. The right pram is easy to choose, and simplifies the shopping process.

Joy in the little things

There is no experience too small to be worthy of joy. New families will know this better than anyone. With meticulous attention to every detail, large and small, we’re designing a pram that gets out of the way to bring families closer.

Our team

We’re a team of multi-disciplinary designers, engineers and product enthusiasts bringing the perspectives we’ve gained working across fine arts, software, and consumer products. Please send us a note if you’re interested in working with us! We’re based in Sydney, Australia.

Let’s stay in touch!

If you’ve made it this far, we hope you’ll be interested in staying updated. We’re passionate about our craft, and we love talking about it. Join our newsletter where we write about Eloise’s progress, our process, and how we feel about design. You’ll be sure to be the first to find out when Eloise Pram is ready for the world.